In the midst of a financial crisis, we were challenged with rebranding a financial institution. We crafted a brand for a regional bank, rooted in approachable honesty, and maintained it across an array of media, from Facebook walls to actual branch walls. During that time, their revenue doubled, their number of branches doubled, they became the most “liked” bank in New England and they eventually were sold in a very lucrative deal. You can read more about the Danversbank rebrand story at The Financial Brand and other exciting financial websites.  

Positioning and Icon "Noggin"

Point of Purchase

Point of Purchase

Newspaper Ads

In and Out of Home

Under Construction Window Displays

Non-traditional: Pedicabs