How do you introduce bratwurst to New Englanders? Do it by defining brats as both a sausage (something New Englanders know and like) and something much more than just a sausage. It's the ritual of simmering brats in a beer and onion bath, then slowly bronzing them over glowing embers, that makes cooking bratwurst the ultimate grilling experience. 

If we could introduce and tap into the passion of the brat ceremony, with Kayem fresh brats at the centerpiece of the movement, we could elevate brats from a lowly sausage to a precious delicacy. It's a movement where consumers became believers. A movement that will forever be known as…. 

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POP Bratwurship Bible

Spreads from POP Bratwurship Bible | Copywriting by Ariel Broggi

Kayem Bratwurship Microsite and Ceremonial Video Game | Web Developer: Oliver Devin