Massachusetts is the most colorful state in the nation. And we set out to prove it. Utilizing over 80 rolls of existing footage and dozens of photographs, we wove together a colorful series of animated TV commercials, print campaign, online display and homepage for the office of travel and tourism, gaining national attention for a breakthrough campaign in tourism marketing.

Print Campaign Samples | Copywriter Natasha O'Rourke

Transit Poster in New York City & Back Page of New York Times

Mass Office of Travel and Tourism Homepage Redesign | Web Developer: Dan Gullotti