Killer Kowalski's Pro Wrestling School wanted posters to promote their facility in North Andover, MA. We wanted to get into Luerzer's Archive. Everybody was happy.
Looking to make an impact in an upcoming trade show, Towle asked for a campaign that would highlight the diversity of their inventory and their audience. After spending hours staring at the provided silver samples with fellow art director Meredith Schwinder, the idea presented itself.
A simple co-branded ad for the release of 5 classic colors of Saucony Originals for Journeys.