Wholesale club shopping is about getting everything you need in one location at unbelievable prices. At BJ’s, that's called "member pricing". And you can’t fight the feeling of member pricing.

Bringing personality and color to a giant gray warehouse was a change that livened up the BJ's image. This campaign continued for two years, following the formula of an infectious 80's tune behind big performance acting, topped off with the voice of David Letterman's, Alan Kalter. 

Another way to bring color BJ's was to literally bring color to BJ's, in the form of print. 

Print Campaign Samples

We brought this concept to life further by animating these product ads and running them on the HDTVs inside the store.