Pizza Pie-er is a small chain of gourmet pizzerias with locations in both Providence and Boston. Offering 5 crusts, 11 sauces and 33 toppings, the restaurant is an intelligent alternative to the major delivery chains. And with a primarily collegiate clientele, the advertising warrants being younger, edgier and hopefully smarter.
With a buzz from the Tastebud campaign, Ariel Broggi and I created a web series that portrayed a day in the life of a man and his tastebud. Our "Bosom Buddies" parody was a way to keep our tastebud, Tasty, alive a little longer, give Pizza Pie-er an online presence and make use of a pink yarn suit that we now owned. Everyone wins. Except Tasty.
Before there was Tasty, there was the Brimp, Meatichoke, Fetanut, Zucchironi and Hamaragus, reminding us that at Pizza Pie-er anything is possible. Behold the possibilities.