Project 100 is an organization dedicated to electing 100 progressive women to Congress by 2020. With my copywriting partner, Phil Henson, we created their identity, developed their tone, crafted their tagline and solidified their positioning. Then came a custom line of apparel, co-branded with Rebecca Minkoff, followed by a social campaign designed to launch their platform, raise funds and unify the voices of their supporters. #UnitedWeRoar